Joke

For years, a man was oblivious to the fact that his image was featured on Taster's Choice coffee labels.

Russell Christoff, a former model from Northern California, posed for a two-hour Nestle photo shoot in 1986 but figured it was a bust until he came across his picture while shopping for bloody mary mix at a drug store in 2002.

Now, Christoff is $15.6 million richer after a jury ordered Nestle USA to pay him for using the likeness without his permission and profiting from it. Some might ask why Christoff didn't notice the image sooner, but he has a simple reason for that.

"I don't buy Taster's Choice," he said. "I do beans." Well, there you go.